How Architects and Designers Create a Unique Experience
When planning the design of a casino, every detail must be carefully considered to make your establishment unique. From color selection and placement of machines, to how they’re grouped together and even psychological factors. All these details help make up a successful establishment.
Friedman believed casinos should lack windows and clocks so players cannot keep track of time and are therefore more likely to place riskier bets. Roger Thomas disproved all of Friedman’s rules.
Colors
When designing a casino, architects and designers must take many factors into consideration. Their design must appeal to high-rollers willing to gamble away large sums of money as well as standard gamblers and casual passers-by on their way back from hotel rooms.
Color is an integral element of casino design and can trigger different responses in players. Blue, for instance, has long been used as an image of security because of its association with trust and loyalty; additionally, its calming qualities also help create a soothing ambiance within any gambling establishment.
Other design elements are also crucial; Friedman found that keeping machines as the primary focus and not adding too much unnecessary decor was key in creating a safe gambling environment for his gamblers. He found that packing more machines into smaller rooms increased success.
Roger Thomas (who co-redesigned Vegas with Steve Wynn) completely disregarded Friedman’s rules. His design included spacious open rooms with high ceilings and sky lights to promote relaxation; Thomas believed that when players felt relaxed they would make higher risk bets and remain longer in his casinos.
Lighting
As part of designing a casino, creating an environment that is appealing to customers should be top of mind. Lighting is one way to do just this and should create a warm and welcoming ambience for customers as well as allow security cameras a clear view.
Casinos are designed to take players away from reality and encourage long-term gambling sessions, using colors and lighting effects to create an hypnotic atmosphere.
While many casinos conform to Bill Friedman’s layout theory with low ceilings and a maze of slot machines, some designers have gone the other way. Roger Thomas’ design includes large open spaces with ample lighting. Furthermore, he uses cool hues for energy while warmer ones create a relaxing ambiance.
Materials
Casino design should be perfectly balanced to attract both high-rollers and regular players, drawing both visitors into spending time in it while being safe and welcoming.
Material used to make casinos look luxurious and exclusive can take many forms. Deliberate selection of decorative elements like rugs and wall hangings creates an inviting and relaxing environment; machines themselves feature colors such as red, purple and black to ease players in.
Casino designers employ subtle psychological tricks to keep gamblers coming back for more, such as removing clocks from walls to keep players from seeing when it is time to leave, so that they lose track of time while playing longer. This strategy works particularly well when combined with other marketing efforts like social media and email marketing that drive traffic and enhance engagement.
Theme
Casino themes provide the setting for an unforgettable experience that draws customers in and keeps them coming back for more gambling action. They may include specific era, culture, or fictional world themes which help customers feel as if they have entered another dimension altogether.
Lighting of a casino can also play an essential part in its atmosphere. While some lights serve a functional purpose, others can add an inviting glow that enhances its theme – for instance, casinos with luxurious old-world styling may want to incorporate chandeliers in the gaming areas for maximum atmosphere.
Music plays an essential part in creating an enjoyable casino experience, from vintage tracks evoking feelings of nostalgia and wealth, to upbeat songs encouraging gamblers to test their luck again.